The concept was built around contrast and surprise — a modern, provocative party set inside a historic Roman villa. We played with imagery, expectations, and freedom of expression, creating an atmosphere where anything could happen.
Beautiful women, eccentric performances, gladiators, and a playful sense of irony became part of a single narrative. Even the photo zones pushed boundaries — including a bed-inspired photo installation that quickly became one of the most discussed elements of the night.
The entire villa was filled with theatrical scenes and live performances. Gladiators moved through the space, performers interacted with guests, and the environment constantly shifted between spectacle and party. The event balanced elegance with provocation, history with modern nightlife culture.
One of the most unexpected highlights of the evening was the appearance of five top-rated adult models from across Europe. Their presence added a layer of shock value and exclusivity, reinforcing the idea that at our events, there are no templates — only experiences.
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Once Upon a Time in Rome became one of the loudest and most talked-about parties during SIGMA. A night where history, art, provocation, and nightlife merged into a single unforgettable experience.
Unexpected? Absolutely. But that’s exactly how we do events.
Traffic Stars event manager — Galina Bereznytska